100 MCQ on Environmental Scanning and Industry Analysis
1. What is the primary purpose of environmental scanning?
A) To predict future trends
B) To identify external opportun...
Global Issue: SUV Growth in China 🚗
In the next two decades, both U.S. and European automakers are looking towards China for substantial growth opportunitie...
Sustainability Issue: Efficient Manufacturing at Marico Limited 🌱
Marico Limited is one of the leading companies in India, renowned for its contributions to the beauty and wellness indus...
Kingfisher – What Happened to a Great Company? 🍺✈️
Kingfisher – What Happened to a Great Company? 🍺✈️
In 1915, United Breweries (UB) was founded, bringing together five...
Summary Environmental Scanning and Industry Analysis
Environmental Scanning 🌍🔍
Environmental scanning refers to the process of monitoring, evaluating, and sharing informati...
Be able to construct an EFAS Table that summarizes external environmental factors
EFAS Table: External Factors Analysis Summary 📊
An EFAS (External Factors Analysis Summary) Table helps businesses asse...
Use publicly available information to conduct competitive intelligence
Conducting competitive intelligence using publicly available information involves systematically gathering and analyzing...
Develop an industry scenario as a forecasting technique
Industry Scenario as a Forecasting Technique 🔮
An industry scenario is a forecasting technique used to predict the futu...
Construct strategic group maps to assess the competitive positions of firms in an industry
Strategic Group Map of the Smartphone Industry 📱
We’ll analyze the smartphone industry based on Price (Low to High) on ...
Identify key success factors and develop an industry matrix
Key Success Factors (KSFs)
Key success factors are the critical elements or activities required for a business to succe...
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